When Should You Hire a Marketing Consultant Instead of an Agency?
The Hiring Dilemma: Consultant or Agency? If your marketing team needs extra support, you might be debating whether to hire […]
How to Measure the Success of Your Marketing Strategy (Without the Guesswork)
Marketing is only effective if it delivers results. But how do you know if your efforts are paying off? Tracking
The Future of Social Media Marketing: Trends to Watch in 2025
Social media marketing is evolving at a rapid pace, and businesses that stay ahead of the trends gain a competitive
The Power of Local Business Networking—How Building Connections Fuels Your Marketing Success
In today’s digital world, networking might seem old-fashioned—but for growth-focused marketing managers, local business networking can be a goldmine. Whether
Marketing Challenges: Why Even the Best Strategies Can Fall Flat (And What to Do About It)
Marketing is essential for business growth, but even the best marketing teams face roadblocks that hinder success. From struggling to
Stand Out in a Crowded Market—Branding & Positioning Strategies for Real Estate Agents
With thousands of real estate agents competing for attention, how do you ensure that buyers and sellers remember your name?
Overloaded with Marketing Tasks? Here’s How to Get Back on Track
Feeling Stretched Too Thin? You’re Not Alone As a marketing manager, you’re juggling multiple campaigns, social media content, website updates,
DIY Marketing Tips for Small Business Owners: Where to Start and What to Prioritize
Marketing a small business can feel overwhelming, especially when you’re trying to do it all yourself. With limited time, budget,
5 Reasons You Should Hire a Local Marketing Consultant
In an increasingly competitive business environment, mid-to-large sized companies often seek innovative ways to improve their marketing strategies while maintaining
Making Your Mark: An Introduction to Inkblot Consulting
In today’s fast-paced, ever-changing market, standing out as a small business can be a challenge. At Inkblot Consulting, we’re here